Business Case Seminars: London, Oct 2010 & Jan 2011

Join the world's premier business case seminar in London.

Building the Business Case, 2 days
20-21 October 2010 / 19-20 January 2010

Business Case Master Class, 1 day
22 October 2010 / 21 January 2011

Download business case resources as soon as you register!
Qualify for proefssional continuing education and certification credits!

It's no secret that the current business climate is rapidly losing its tolerance for management error while the need for rock-solid accountability is increasing.

Most important business decisions today require a business case. Everyone talks about the 'business case,' but surprisingly few know what this means or what makes the difference between a strong case and a weak case.

Join more than 16,000 other professionals who have taken the same training at Airbus, Allianz, BMW, Boeing, Ericsson, McDonald's, Microsoft, IBM, Xerox, NASA, NSA and all levels of Government in Australia, Canada, the United States, and New Zealand, Learn and practice the proven approach presented in our best selling books, Business Case Essentials and The Business Case Guide.

Write for detailed information on seminar contents and agendas.

Previous offerings of this seminar were sold out. Enrollment is strictly limited to 24 participants for each session.

Who Should Attend

Since 1994, Solution Matrix Ltd. has helped thousands of business people and others to understand the essentials and deliver business case results that score high in credibility, accuracy, and practical value. 'Building the Business Case' is designed for

Business and government people responsible for project, program, or product proposals
Managers with a need to bring consistency, discipline, and accountability to decision making and planning in their organisations
Consultants and contractors who work with government organisations
Those who propose or plan major IT acquisitions or changes
Business and government people responsible for capital spending decisions
Sales people and sales managers who need to show customers that a decision to buy is a good business decision

Following the seminar, participants receive a certificate affirming succssful completion of professional and university level business training, used to obtain professional continuing education and certification credits.

What You Will Learn

'Building the Business Case' and 'Master Class' seminars feature 'hands on' workshops with real business case examples. Most participants have little or no prior experience in finance or business planning. During the course they build the benefits rationale, cost model, and financial analysis at the heart of a professional quality business case. At 'Building the Business Case' you will learn:

The essential building blocks that every business case must have
What to look for in case reports that makes the difference between a strong case and a weak case
Important differences between the business case for private industry and the business case for government or military organisations
How to build credibility as you build your case
How to legitimise and measure the full range of business benefits—even the so-called 'intangibles'
How to build a financial modeling system for asking 'what if' questions, finding which assumptions that drive results, and measuring risk and uncertainty in your projections
How to package and present business case results for maximum impact

The 'Business Case Master Class' (one day) provides additional in-depth practical guidance and hands-on experience in:

Building the financial model that 'makes the case' supporting project proposals, program proposals, product proposals, or capital acquisition proposals
Estimating costs and benefits realistically and credibly
Implementing important financial metrics in your financial results (including NPV, IRR, Payback Period, and IRR).
Good practice, shortcuts and risks in spreadsheet modeling
Using Monte Carlos simulation to ask 'What If?' questions, measure risk, and reduce uncertainty in projected business results
Quantitative methods for bringing non-financial benefits and costs into the business case
Taking the 'soft' out of 'soft benefits'

Write for detailed information on seminar contents and agendas.

Venue

Seminar hours for the next offering will be 9.00 AM to 5.00 PM (with a one-hour lunch break) on Wednesday and Thursday (Building the Business Case) and Friday (Business Case Master Class). Arrival by 8.45 each morning is requested. Further details will be e-mailed to participants upon registration. Lunch each day and refreshments are included in the seminar fee.

The seminar will be held at the Trafalgar Club Quarters, 8 Northumberland Avenue, Trafalgar Square, London WC2N 5BY ( phone +44 (0) 20 7451 5500). London city centre is one of the most popular travel destinations in the United Kingdom and in Europe. The Club Quarters Trafalgar is within easy walking distance of public transportation, a wide range of hotels, and some of the city's most interesting historic and cultural sites. The city centre is easily accessed by express train service from London's Heathrow (LHR) and Gatwick (LGW) airports. More information on London accomodations and attractions can be found at www.visitlondon.com.

Seminar Leader

Building the Business Case is led by Dr. Marty J. Schmidt, President and Founder of Solution Matrix Ltd. Dr Schmidt has twenty years business experience, managing software development, international marketing and sales support, and management consulting on business issues. He is a recognised authority on the application of cost/benefit analysis and business case development.

Dr. Schmidt also taught graduate and undergraduate statistics at the University of New Hampshire, is the author of a college textbook on statistics, and publishes often on professional management and business issues (e.g., The Business Case Guide, 2nd ed., ISBN 1-929500-01-7). He holds the Ph.D. degree from Purdue University and the M.B.A. from Babson College. Click for more information on Solution Matrix Ltd. and our clients.

Price

Enrollment is strictly limited and available space will be filled in the order registrations are received. Seminar Fees:

Building the Business Case: £900, €1,090, or US$1350 per person. .

Business Case Master Class: £450, €545, or US$675 per person

The seminar fee includes:

Classroom of training
All training materials
One copy of the Business Case Guide, 2nd ed (PDF edition)
One copy of Business Case Essentials, (PDF edition).
Financial Metrics Pro (MS Excel)
Master Class participants also receive Financial Modeling Pro (MS Excel).
Lunch and refreshments on training days

Download your copies of these resources immediately after registering!

Team Discount: When five participants from the same organisation register with payment at the same time, the fifth participant attends free. Send requests for a free fifth participant by email to smatrix@solutionmatrix.com. Please identify the participant, his or her contact information, organisation, and names of the other four registered participants.

No Hassle Money-Back Guarantee: If you are not completely satisfied with Building the Business Case or Business Case Master Class, please let us know in writing within 15 days after seminar completion, and we will refund 100% of your seminar fee. Reservations may be cancelled up to 15 days before the seminar, subject to a US$150 cancellation fee. Substitutions may be made at any time up to the start of the seminar.

Registration

Submitting a registration request affirms that you have read and accept the seminar cancellation and substitution policy (above).

Registration for the London Seminars

These links take you to our secure online shopping cart page, where you will be asked to provide the name of the registered participant, contact information, and credit card details to complete payment of the seminar fee.

Register online for

LONDON SEMINARS October 2010 January 2011
Building the Business Case
2 Days 20-21 October 19-20 January
Business Case Master Class
1 day 22 October 21 January
Both Seminars
3 days 20-22 October 19-21 January

To register by mail or fax, using credit card, cheque, or bank wire transfer, click for printable registration form

Building the Business Case Agenda - Day 1

Day 1 Morning (9:00 - 12:00)

Introductions and Overview

• Introductions, participants and instructors
• Business case overview (the view from 39,000 feet)
• 5 keys to a successful case (overview from 2,000 feet)
• Review essential financial concepts Part I
– Measuring business performance
– Income statement (Statement of operations)
– Balance sheet (Statement of fiinancial position)
– Planning and budgeting concepts
– The time value of money

Designing the Case

• The business case introduction
• The subject statement:
– What is the case is about?
– Which business objectives does the subject addressed?
– Which business problems does the subject solve?
• The purpose statement:
– Why the case is being built?
– Who will use it? For what purpose? When?
– What information do they need?
• Case scope and boundaries:
– Whose costs and whose benefits will be included?
– What time period will the analysis cover?
• Case studies (Other case studies added at participant request)
– Justifying a major software system (ERP system)
– Estimating marketing program ROI
– Deciding whether or not to launch an e-business venture

Workshop Practical Exercise 1: Subject, Purpose, and Scope
– Writing the business case subject statement
– Determining the case purpose
– Setting the case scope and boundaries

Lunch (12:00 - 1:00)

Day 1 Afternoon (1:00 - 5:00)

• Essential financial concepts Part II
– Financial decision criteria
– Financial metrics in the business case
– Net present value (NPV) and discounted cash flow (DCF)
– Return on Investment (ROI)
– Payback period
– Internal rate of return (IRR)
– Other financial metrics to meet the case purpose

Designing the Case (Continued)
• Methods and assumptions
• Scenario design
• Data sources
• Precisely what do 'cost' and 'benefit' mean?
• The cost model Introduction
– Rules for deciding which cost items belong in the case
– Ensuring that different scenarios are compared fairly
– A tool for cost analysis
– Showing that all relevant costs are included
• An activity-based cost model
• A resource-based cost model
• Identifying assumptions / Making assumptions

Workshop Practical Exercise 2: The Cost Model
– Choosing the approach: Activity-based or resource-based model?
– Designing the cost model structure
– Identifying cost impacts
– Turning cost impacts into projected cash flow

Building the Case
• AnalySing costs and benefits
• Cost models for the case studies
• The road ahead: Benefits rationale and cash flow projections

Day I Summary and Wrap Up

Building the Business Case Agenda - Day 2

Day 2 Morning (9:00 - 12:00)

• Review of Day 1, overview of Day 2

Building the Business Case (Continued)
• Analysing costs and benefits (continued)
• The full range of business benefits
• Building the benefits rationale:
– Benefits begin with business objectives
– Common conceptions about hard and soft benefits
– Problems with so-called intangible benefits
– Legitimising benefits for the business case
– Measuring value in financial terms
• The benefits rationale for case studies

Workshop practical exercise 3: Benefits
– Identifying business objectives for action
– Determining benefits (contributions to objectives)
– Making objectives and benefits tangible
– The value of reaching objectives
– Assigning value to benefits

Lunch (12:00 - 1:00)

Day 2 Afternoon (1:00 - 5:.00)

Building the Case (Continued)
• The Financial model
• Cash flow statements
– Full-value cash flow statement for each scenario
– The incremental cash flow statement
– The baseline for measuring savings, increases, and improvements
• Building the financial model
– Static vs. dynamic models
– Assumptions and the dynamic model
– "Costing" and "valuing" from the assumptions
• Analysing results

Workshop Practical Exercise 4: The Financial Model
– Designing the financial model
– Spreadsheet implementation
– Testing the model

Packaging and Presenting the Case
• Asking 'What if?' questions · Sensitivity, risks, and contingencies
– Sensitivity analysis: Which assumptions are most important?
– Simple sensitivity analysis
– Sensitivity analysis: rigorous
– Risk analysis: How likely are projected results? Other results?
• Risk and sensitivity analysis with Monte Carlo simulation
– Reducing uncertainty in projected results
– Measuring and reporting uncertainty
– Confidence intervals for projected results
– Implementing your own Monte Carlo simulation
• Non financial results in the business case
– The difference between 'intangible' and 'non financial' results
– Linking non financial results to business objectives
– Comparing financial and non financial results

Workshop Practical Exercise 5: Non Financial Results
– Non financial contributions to business objectives
– Comparing financial and non financial results on the same basis

Recommendations and conclusions
• Meeting business objectives: What it's all about
• Contingencies: What must we mange, to bring in the predicted results?
• Risks: Which risk factors must we watch?
• Practical guidance for management

Your next steps
Course summary and wrap up

Business Case Master Class (1 Day)

• The financial model at the heart of the business case
• Good practice In spreadsheet programming
• Building the model
– Set up sheet: Setting the structure
– Designing and building cash flow statements
– Global, scenario-specific, and item-specific assumptions
– Projecting Costs / Projecting Benefits
– Analyzing results / Building in financial metrics
• Cost model analysis
• Risk and sensitivity analysis / Monte Carlo simulation
• Bringing non-financial benefits and costs into the business case
• Comparing financial benefits and non-financial benefits

Register online for

To register by mail or fax, using credit card, cheque, or bank wire transfer, click for printable registration form

Business Case Seminars: London, Oct 2010 & Jan 2011

Join the world's premier business case seminar in London.

Who Should Attend

What You Will Learn

Venue

Seminar Leader

Price

Registration

Building the Business Case Agenda - Day 1

Building the Business Case Agenda - Day 2

Business Case Master Class (1 Day)

Business Case Essentials: A Guide to Structure and Content

Financial Metrics Pro

Financial Modeling Pro

Building The Business Case

Business Case Guide

Cost/Benefit Newsletter

LONDON SEMINARS	October 2010	January 2011
Building the Business Case 2 Days	20-21 October	19-20 January
Business Case Master Class 1 day	22 October	21 January
Both Seminars 3 days	20-22 October	19-21 January