External funding

External fudning means providing for the financial needs of a company through outside sources such as taking out loans or the sale of stock, as opposed to generating funds internally from profit.

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Business Case Essentials: A Guide to Structure and Content

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The concise, complete guide to what belongs in a business case and why—The world's most popular introduction to business case analysis. With nearly one million copies in circulation, Essentials is also the trusted authority (Search Google to see citations). Clear step-by-step guidance for building a compelling case, complete with NOV, ROI, TCO, and other important financial and non financial outcomes. Available in printed, ebook (PDF), and Kindle editions.

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