The recognized authority for building a compelling business case

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The Best Selling Authority on Business Case Analysis

Business Case Essentials, 3rd Ed

The concise, complete guide to what belongs in a business case and why. The trusted authority on business case analysis assumes no prior background in finance or business planning. Essentials provides clear, practical, step-by-step guidance for building a compelling business case. Special focus on

Financial metrics including Retun on Investment (ROI), NPV, and total cost of ownership (TCO).
Non financial benefits.
Measuring / minimizing risk.
Real world examples from industry, government, and non profit settings.

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