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• ROI Users Survival Guide
• Getting a Yes from the CFO
• Business Case Critics:
  De-Clawing the Cat
• Do "Soft" Benefits Belong in a Business Case?
• And more...

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The Best Selling Authority on Business Case Analysis

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The concise, complete guide to what belongs in a business case and why. The trusted authority on business case analysis assumes no prior background in finance or business planning. Essentials provides clear, practical, step-by-step guidance for building a compelling business case. Special focus on

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