Agenda - Day 2

Morning (9.00 - 12.00)

Building the Case (Part 2)

Analyzing costs and benefits (continued)
The full range of business benefits
Building the benefits rationale
Legitimizes benefits for the business case and provides the basis for measuring value in financial terms
The benefits rationale for case studies:
- Software system acquisition benefits rationale
- Marketing program benefits rationale
- E-business venture benefits rationale
Workshop practical exercise 3: Establishing the benefits rationale.

Lunch (12.00 - 1.00)

Afternoon (1.00 - 5.00)

Building the Case (Part 3)

The Financial model
- Cash flow statements
- Assumptions and the dynamic model
  "Costing" and "valuing" from the assumptions
- Analyzing results
Workshop practical exercise 4: Building the financial model
Non-financial results in the business case

Packaging and Presenting the Case

Asking "what if" questions
Sensitivity, risks, and contingencies
- Simple sensitivity analysis
  Asking: Which assumptions are most important in driving results?
- Sensitivity analysis: rigorous
- Risk analysis
  Asking: How likely are the projected results? How likely are other results?
  What might happen to the change the results?
Recommendations and conclusions
- Meeting business objectives: What it's all about
- Contingencies: What must we mange, to bring in the predicted results?
- Risks: What must we watch
Workshop practical exercise 5: Recommendations and conclusions for the case studies.
- Software system acquisition
- Marketing program benefits
- E-business venture
Final questions and seminar summary
Your next steps

<< Agenda - Day 1

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