What you will learn
The essential building blocks that every business case must have
- What to look for in case reports that makes the difference between a strong case and a weak case
- The difference between the case for decision support and the case for business planning
- How to build credibility as you build your case
- How to legitimize and measure the full range of business benefits—even the so-called "intangibles"
- How to build a financial modeling system that let's you ask "what if" questions, find the assumptions that drive
results, and measure risk and uncertainty in your projections - How to package and present business case results for maximum impact
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